Advertising for Eastar Health System

TV Campaign

EXIT was asked to help develop a TV campaign to combat outmigration and communicate the quality of care that EASTAR Health System delivers. Located in Muskogee, Oklahoma, this community hospital was losing patients to Tulsa-based hospitals on the inaccurate perception that the bigger market medical centers could deliver better care and a more comfortable experience. These two :30 commercials each focused on a major service line, and all spots featured real patients.