Portfolio

The Historic Preservation Alliance of Arkansas asked EXIT to help it create a new brand identity that better defined what it did and also allowed the nonprofit to escape the name clutter caused by the many historic and preservation organizations in the state. Having a name that is similar to other organizations and not having the budget for heavy exposure has made it hard for the HPAA to stand out and build brand recognition. Our first work for the HPAA included a name change and a new logo design.

Following the development of a new name and logo, EXIT redesigned the logos for Preserve Arkansas’ annual events to fit under the nonprofit’s new identity.

 

The Cone Group came to EXIT with a desire to better standout in its crowded category. Following brand positioning work, we recognized that its unique construction processes and the unusual academic and industry training of leadership allowed The Cone Group to deliver a smarter building experience that led to higher quality and significant cost savings for its clients. A meaningful, leadership position was claimed, and Intelligent Construction was born.

The Cone Group

The Cone Group

 

The Cone Group

The Cone Group is the category leader in delivering a smarter commercial construction experience, resulting in extraordinary results and a higher level of client satisfaction.

 

Stationery

 

The Cone Group

 

Collateral