Claim Leadership With A Dominant Selling Idea

If you are not the biggest in your industry, you’re considered a challenger brand. And for you, reducing advertising waste is more than important, it’s imperative to your survival. You simply can’t afford to to miss opportunities. Not developing and embracing a dominant selling idea (DSI) is a common and critical mistake made by challenger brands.

Leave a Comment

Your email address will not be published. Required fields are marked *