Most Hospitals Come To The Media Party Dressed Alike

A common problem with hospital marketing plans is the core strategy is driven by the untruth that a large level of exposure, in itself, will create results. In planning, more focus is put on the media strategy while the messaging is severely neglected. What we end up with is a lot of hospital advertising that looks alike. The truth is that no matter how successful you are at reaching your target audience, the effort is totally wasted if the final obstacle is not addressed— getting the target’s attention.

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