A few months ago I wrote about Metropolitan Bank's advertising blitz on the heels and in the midst of heavy quarterly losses. I labeled the bank's efforts "Advertising over Bad PR". Can it work? Is it a smart strategy? At the time, I was willing to take...
This is the fourth in a series of advertising tips we’ve created for you. Click “continue reading” for a link to download our advice on using testimonials in advertising. Trust me, I've read it. This advice is great!
A dubious "hmm" was my response to seeing Coleman's new campaign claiming that a Coleman Campsite was the original social networking.
So, maybe it's the Elle Woods in me or, possibly, the fact that I grew up with a mother who was horrified when To Kill A Mockingbird was banned at my school, but Congress's current moves to regulate tobacco advertising have me a little nervous.
Some may claim that they are just good at time management, but I just don’t think this career of creating original ideas that deliver significant results can be forced to fit in a 9 to 5 setting.