creative

Finding What's Important

We call it a lot of things, your Dominant Selling Idea, your WHY, the reason you get up in the morning.  It’s an elusive, almost hidden, but totally ingrained spark at your core. It’s there whether you realize it or not. Tapping into that...
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Limits and Choices

Every project has limitations. Limitations can be financial, schedule related, or creative muscle. The trick is to turn those limitations into choices. If you only have 8K with a 10K idea, move to a 5K idea that you can blow out of the water with 8K. ...
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