IKEA Reinvents Print

Ikea is known for it’s Swedish style and creative concepts. Now they are taking that creativity to the catalog itself and launching “the catalog of the future”. To make the catalog more interesting they are introducing interactive technology and augmented-reality. To experience the catalog users will need to download the IKEA catalog App. The app allows viewers to scan certain pages to watch videos and view inspirational photo galleries. The apps also allow “X-ray vision” showing you what the inside of those lovely cabinets and the workings of their suave furniture. This makes the IKEA experience all the more exciting and keeps print design alive.



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