As a mid-size bank with a modest marketing budget, finding a meaningful point of difference and consistently communicating it was a critical goal in helping this financial institution stand out and engage its target audience within a marketplace cluttered with big bank advertising.
Along with consumer and business banking services, Delta Trust offers a full range of products and services for investments, trust, insurance and mortgage. The unique ability to meet all its customers’ financial needs separates it from its retail bank competition. This insight led to helping the bank embrace a leadership position by articulating a dominant selling idea: comprehensive financial guidance that delivers unmatched trust. From this position, the “Bank Balance” campaign was born.
From 2008 to the end of 2012, Delta Trust & Bank has experienced a 105% increase in deposits, the amount of bank loans have grown by 61%, trust assets have grown by 58% and the total assets of the bank have increased by 89%.
2010 Arkansas Bank Marketing Award for Total Campaign. Various elements of the “Bank Balance” campaign have won ADDY Awards for print advertising and poster design.
To view more work we have done for Delta Trust, click here.