Delta Trust & Bank – Positioning Campaign

In our 6th year of partnering with Delta Trust & Bank, our primary focus remains the same — position the bank as the market leader for delivering full service financial support. This year’s efforts, mainly executed through print and online tactics, will continue to communicate the bank’s dominant selling idea, but with a bit more confidence and personality. After multiple year’s of staking a leadership claim in delivering comprehensive financial guidance, the bank has built the brand equity that makes a more aggressive approach believable and relevant to the market. Learn more about Delta Trust at delta-trust.com.

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