Hot Springs Village POA- Positioning Campaign

Following our first year of work which produced a significant increase in the number of visitors and new residents in Hot Springs Village, our second-year efforts continue to be focused on accurately reflecting and consistently communicating the extraordinary lifestyle benefits found in this beautiful gated-community nestled in the Ouachita Mountains. EXIT’s longterm goal is to help Hot Springs Village build a brand that is recognized nationally as a leading destination for retirees and empty nesters to relocate. 2013 campaign tactics will include web banners, direct mail, print and educational collateral.

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