HPAA Logo Design

The Historic Preservation Alliance of Arkansas asked EXIT to help it create a new brand identity that better defined what it did and also allowed the nonprofit to escape the name clutter caused by the many historic and preservation organizations in the state. Having a name that is similar to other organizations and not having the budget for heavy exposure has made it hard for the HPAA to stand out and build brand recognition. Our first work for the HPAA includes a name change and a new logo design. Tactics to follow are secondary program and event logos and a corporate ID package. 

Leave a Comment

Your email address will not be published. Required fields are marked *