National Park Medical Center (NPMC) offers the communities it serves a wide range of exceptional medical specialists. In many cases, these specialists offer exclusive procedures and treatments. This level of physician excellence allows NPMC to truly bring its patients a higher quality of care. To help the hospital promote this selling message, EXIT is developing a multi-media campaign that will include print, outdoor and TV advertising. The first phase of the campaign includes outdoor and print ads that focus on the treatments and specialists ONLY available at NPMC. Patient testimonial print ads and :30 TV commericals are still in development.