Public transit delivers unique perks to its riders and valuable benefits to the region its serves. The ‘Ride for the Rewards’ radio campaign communicates fun ways that riding the bus can be beneficial to an individual— delivering the selling point that being a bus rider has its rewards.
The ‘There’s A Lot Riding on Public Transit’ radio spots aim to educate people on the major areas that Rock Region Metro is making a positive impact on the community. These include growing the economy, strengthening the future workforce, and enabling a more active community.
The radio campaigns are part of a multi-media effort that includes both print advertising and outdoor boards.