Stove Monkeys- Club Membership Promotion

Our first tactical execution for the culinary-focused apparel company, this direct mail is sent to all new Monkey of the Month Club members (foodies and chefs that sign up to receive a monthly chef-inspired t-shirt design). The promotion encourages members to share their food passion by including us (pop-out Stove Monkey) in photos that spotlight their culinary inspiration. A gallery of Monkey and Me images will be shared through social media channels.

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