Brand identity and tactical development continue for The Cone Group with the recent completion of the commercial construction company’s new website. A major goal driving the redevelopment of the website was to better showcase the passion and purpose behind The Cone Group’s brand positioning of Intelligent Construction. It was important that the online experience communicated what differentiated The Cone Group from its competitors, and why this uniques was beneficial to clients and prospects. Site features include project galleries; case studies, client testimonials and a blog. The site is scheduled to officially launch mid March.